The Challenge
Howliday Inn Pet Resort is a premier dog boarding, daycare, and training facility on U.S. 60 in Rogersville, Missouri — just outside Springfield. They offer board-and-train programs, daycare, drop-off training, and premium pet resort services. But in a competitive local market, being great at what you do isn't enough — people have to find you first.
Their goal was clear: own the first page of Google for every major dog boarding and pet services keyword in the Springfield metro area. They needed a data-driven strategy that would put them in front of the right people, on the right platform, at the right time.
The Strategy
We deployed a focused local SEO and Google Business Profile optimization strategy built around three pillars:
- Full Google Business Profile optimization — categories, attributes, service descriptions, and consistent posting cadence to maximize visibility in Maps and Search
- Local keyword targeting across the website — structuring pages around high-intent search terms like "dog boarding springfield mo," "dog boarding near me," and "dog daycare springfield mo"
- Content architecture designed for engagement — top pages built to convert visitors into leads with clear service information, pricing transparency, and strong calls to action
The key to local dominance: 79% of people who discovered Howliday Inn found them through Google Search (60% mobile, 19% desktop). We optimized every touchpoint for that search-first audience.
The Results
Every number below comes directly from Google Business Profile and Google Analytics — verified, real-time data from Howliday Inn's own dashboards.
Google Business Profile: 5,383 Views & 3,016 Interactions
Between December 2025 and May 2026, 5,383 people viewed Howliday Inn's Business Profile — and 3,016 of them took action. That's a 56% interaction rate, meaning more than half of everyone who found the listing engaged with it — calling, getting directions, visiting the website, or booking.
The profile maintained a consistent 500–600 interactions per month throughout the period, showing steady, sustainable growth rather than one-time spikes.
Search Dominance: 999 Search Appearances
Howliday Inn's profile appeared in 999 searches over the reporting period. The top search terms tell the story of complete local market ownership:
- "howliday inn pet resort, u.s. 60, rogersville, mo" — 288 appearances (brand search dominance)
- "dog boarding springfield mo" — 267 appearances (top commercial keyword)
- "dog boarding near me" — 156 appearances (high-intent local search)
- "howliday inn" — 93 appearances (brand recognition)
- "dog daycare springfield mo" — 58 appearances (secondary service keyword)
The platform breakdown shows 60% of discovery came from Google Search on mobile, 19% from desktop search, and 17% from Google Maps mobile — proving that a mobile-first optimization strategy was the right call.
Website Analytics: 887 Active Users in 28 Days
In the 28-day period from April 14 to May 11, 2026, Howliday Inn's website pulled in 887 active users — 832 of them brand new. That's a 94% new user rate, meaning the SEO strategy is constantly reaching fresh audiences, not just recycling the same visitors.
Users generated 7,200 events with an average engagement time of 1 minute and 8 seconds — a strong indicator that visitors aren't just landing and leaving, they're exploring services, checking pricing, and taking action.
Top-Performing Pages
The website's page-level performance confirms the strategy is working across the entire service lineup:
- Homepage ("Top Dog Training & Pet Resort") — 1,200 views, 676 active users, 3,500 events
- Pet Resort Pricing — 266 views, 181 active users (people actively shopping)
- Premier Pet Services — 256 views, 195 active users
- Board & Train — 161 views, 112 active users
- Contact Page — 138 views, 75 active users (direct lead pipeline)
- Dog Daycare — 125 views, 88 active users
The Takeaway
Howliday Inn Pet Resort didn't need to outspend the competition — they needed to outsmart them. With the right local SEO foundation, a properly optimized Google Business Profile, and website content structured around real search intent, they now own the first page for every keyword that matters in their market.
"We don't follow trends, we predict them. For Howliday Inn, that meant building a search presence so strong that every pet owner in Springfield finds them before anyone else."
— 9000Insights.AI
832 new users in 28 days. 5,383 profile views in 6 months. Top ranking for "dog boarding springfield mo." These aren't projections — they're verified results, pulled directly from Google's own reporting tools.
Want to own your local market the way Howliday Inn owns theirs? Let's build your strategy.